Semalt SEO For Small Businesses: Are Your Competitors Already There? Won't You Give Them A Fight? 



SEO for small businesses is a means that allows them to give a real "fight" to competitors but also to large companies, brands, and corporations. And in an age where we are all increasingly online, SEO for small businesses can be a significant advantage in such a competitive world.

A huge number of your competitors are already promoting their site. You probably see them on the first page, maybe even in the first place in the organic results, when you search on Google for keywords relevant to your field of practice. They too are small or medium businesses, just like you, and they have already started to apply the SEO principles to promote their business in Google. It did not happen overnight, their site promoters worked hard and constantly to conquer the top of the search results.    

Identifying competitors at the top of the search results who are considered big brands may have deterred you but do not be afraid to compete with these brands. There is no reason to despair or give up. With SEO for small or local businesses, no matter how small, there is a very high chance of getting to the first page and even occupying the first place. All it takes is to properly implement the SEO principles while building an overall promotional strategy. That's all! 

You can also contact a qualified SEO agency to get good results at a lower cost. For that, you don't have to worry because Semalt Professionals are at your disposal to give better visibility to your business online.  

Small or medium business? Here are some facts that you must know!

And these figures are quite amazing, it must be said. Even though we are in an era where social networks play an important role, Google's search engine still maintains its status as a well-oiled "traffic machine" that brings much more influx to websites compared to social networks. Want it in numbers? So here they are: Google's search engine generates 300% more website traffic compared to social networks.

And if that's not enough, then compared to other advertising channels, which bring in 1.7% closed deals, leads coming from organic results in Google lead to 14.6% closing deals.

SEO for small businesses allows for greater exposure, increases the presence of the business online, brings in more and more customers, and improves the revenue volume of the business.

SEO for small businesses will take you to the next level

SEO for small businesses is much cheaper and more cost-effective. SEO is a significantly cheaper means of advertising compared to the old advertising channels: TV, radio, or print media. Website promotion for small businesses involves an investment of only a few dollars a month, while for campaigns in the traditional media, huge budgets amounting to millions of dollars a year have to be allocated. Also, in terms of ROI (= Return On Investment) leading SEO, the financial investment in website promotion is very low concerning the results it yields. Spending on SEO for small businesses pays for itself quickly and leaves small business owners a particularly handsome profit.

Website promotion for small businesses contributes to the reliability, authority, and reliability of the business. People "trust" Google's site rankings. They assume that if Google has placed certain businesses on the first page, it means that these businesses can be trusted. And when people trust a business they will hurry to take out their credit card and purchase it.

SEO enhances the user experience

Everyone wants to rank high in organic search results, but few know that an optimal user experience is an integral part of the path to the front page. Google interprets the user experience when it comes to ranking websites. If the user experience is good, the site will successfully climb to the top of the results. If the user experience is negative, the site will degenerate into forgotten pages. When promoting a website, SEO experts improve the pages of the website, enrich the website, and create a website architecture that invites, convinces, and motivates action.

Local SEO for small businesses increases engagement, traffic volume, and conversion rates.

With the meteoric rise in smartphone use, local searches have become an integral part of the success of small and medium-sized businesses. Local SEO allows for greater and faster exposure to small businesses in a particular geographic environment and if you perform local SEO optimization (Google for my business) you benefit from more customers and a higher rate of sales.

Website promotion for small businesses is a measurable service

Thinking of a TV commercial, could you tell how many people watched it accurately? Or on the radio, how many people listened? The answer is: no! It is very difficult to quantify in absolute numbers the amount of exposure in traditional media. But in website promotion, the performance can be measured and quantified. Any SEO move can be tracked, monitored, and analyzed thanks to analytical systems such as Google Analytics. These systems allow us to analyze every operation, improve shaky performance, leverage optimal performance, and track accurate DATA, all in real-time as well.

What do we pay for when it comes to small business SEO services?

Now that we understand how important SEO is for small businesses, you are probably wondering what the job of a website promoter is. In other words: what are SEOs paid to do?

SEO is a general name for a large number of actions that take place inside the site (On-Site) and also outside it (Off-Site), some of the actions are technical or technological while others are from the marketing field. As part of the promotion work, SEO experts perform the following actions, for instance:

Keyword research

This study examines, maps, and analyzes the keywords that are prevalent in the field of business practice. During keyword research, the site promoter learns how many searches each relevant keyword has and how much competition there is for each keyword. He learns how to build the hierarchy of site pages and how to properly build and plan the "journey" that site visitors make to reach the desired site. The desired action on Site; promotion work within the site.

Website page optimization

After conducting keyword research, work begins on each page of the site. The goal is to make all the pages of the site "optimal" for the Google search engine so that when Google crawlers enter the site they will notice that it is an optimal site. This work involves to:

Here is some off-site promotional work

Off-Site, there are also a lot of promotion works that are advertised:

Building a network of links from external sites to the site

Webmasters use their website infrastructure but also negotiate with other publishers about links. Links in SEO theory means a vote of confidence in the site. The more external links pointing to the site, the faster and higher the site is expected to advance in Google's search results. This is hard, daily, and ongoing work but necessary for website promotion for small businesses.

Increasing the visibility of the site on the web

Webmasters also work on publishing and distributing articles, for example, on external sites, creating collaborations between digital assets, and more. All this to increase the presence of the business in the network. The ability of customers to see and meet the business not only through the website of the business itself is important, it adds to the credibility of the business and increases its exposure to potential customers, who did not come directly to the site.

Build websites and other digital assets that support the promoted site and push it back and forth

This is SEO theory at the tip of the fork. There are quite a few other actions that webmasters perform daily to cause websites to move up the search results. There is no magic or luck here, SEO for small businesses is a job that requires expertise, perseverance, tools, and knowledge. For this reason, you should leave this responsibility to a qualified SEO agency.

SEO for small businesses based on the right and appropriate strategy can kick-start your business. The results of the promotion are not seen in one day, they are the result of continuous work, but progress can certainly be seen already in the initial stages of promotion.

In times when the Internet is the first tool we turn to before we purchase products or services, SEO for small businesses is the most effective, inexpensive, and best way to reach new customers and enjoy maximum exposure.

What does it take to get first place on Google?

We can look at our competitors enviously as they appear first in search results with relevant words, or we can take our site forward, nurture it and slowly show competitors who the new boss in the neighborhood is.
But how do you do that? How can we truly and sincerely bring our site to the forefront without settling there over time?

Basic rules in SEO that are important to know

There are some basic rules in website promotion where it is impossible to look right or left and it is important to follow the king's path. Important to note: This article deals only with the most basic and important rules. SEO is a broader field and there are quite a few times since one should think outside the box and not act like robots. This is done with disclaimers and now for work.

Perseverance, systematicity, and tenacity

Somewhere you can call website promotion also website development. Hence the close connection between building and promoting websites to Google and the other search engines. It is important to know that new blood flows in the sites at all times and through content uploads, improvements, and optimization, we signal to the search engines that we work hard and that surfers have lots of refreshing information.

It is impossible to decide suddenly that this month we will not refer to one side or another and that this month we will get our foot off the gas. It is important to persevere at work, not to give up and with stubbornness and systematicity, will come the desired results.

Content that matters outside the box

Everyone writes it, everyone talks about it, but what to do? It's just right and important to acknowledge the facts. Content is one of the most important parameters and it is recommended that each page contain at least 300 to 400 words! Always ensure quality content that is well written and presented to the surfers you want them to reach, exactly the information they were looking for.

Do not rush to submit all the information in the first paragraph and always start with the presentation of the problem and a light hint of a solution. Try to attract the surfers to scroll a bit, maybe even move to more pages via internal links, and always leave the contact form and phone number with action phrases for action nearby.

Website branding

Search engines see links made from external sites as an online recommendation for the linked site and this helps increase authority. Be sure to brand your site and do it wisely. Do not choose any site and do not rush to upload to any site even if it is free. It is important to appear on relevant sites so that if it is a mobile garage site, then it would be appropriate for it to appear on a site that sells remodeled products more than a site that sells cosmetics.

Website optimization

This content is great, but it's also important to make it clear to Google what we're talking about and even more important to make it easier for surfers to keep up with the flow of the text. It all starts with the page titles and descriptions called in professional language Meta Title and Meta Description. These are basically the titles and descriptions that appear to us in the search results and they have to contain the search word we are promoting for the same page. Then, the content of the site should be optimized with titles according to levels. When the level 1 title includes the keyword that we also put in the Meta title, the level 2 titles include synonyms for the phrase that the first and other titles already allow us to go on freestyle.

Conclusion

We have just seen the most important rules for the promotion. However, there are quite a few other ways to lead sites forward in search results, but already if you follow this foundation, you will start to see that Google notices you and slowly promotes you in the rankings. However, if you need a qualified service to promote your business online do not hesitate to contact us.  We have all the possible plans to meet your requirements.